Waitrose supermarket has a unique fund raising project for small local charities many of which do not receive the publicity they deserve.

Customers fill in a form suggesting charities they would like to support. Three are selected each month, and the details of the objects of 3 are each month posted on a glass box with a slot for each good cause.

Every time a customer shops they are given a green token to put in the slot of their choice. The allocated money which is calculated by the number of tokens and then divided by the ratio of tokens for each of the three organisations.

Public support for the Venturers was shown by having the highest number of tokens. The money will be used to provide new life jackets.